We all genuinely believe that rewards are the proper ways to motivate people and foster a competitive environment at work place. This in turn, inspires everyone to outform continually with role clarity and performance targets compounded with an objective to be the best in every endeavour and eventually improve the brand value of the organization which is an intangible asset. Rewarding the outperformed team is an integral part of an organization and further acknowledge the best not just anyone. A leader has to identify and reward the best. During a function at India's iconic Residential Project L&T Crescent Bay, Mumbai - not so long ago with outperformed elite work force.